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Why aren’t more educators doing media literacy education?

“I have so much other stuff I have to teach, I just can’t fit
in anything else.” – Schiebe and Rogow (2012)

[teacher stressed out] retrieved from

According to Singer (2019) educators “work for a ridiculous amount of hours per day. You lose time with family, children and friends. And no matter how hard you work, you’re given next to no resources to get it done with, your autonomy is stripped away, you’re given mountains of unnecessary bureaucratic paperwork, your told how to do your job by people who no nothing about education, and you’re scapegoated for all of society’s ills.”

Based on this educator’s personal experience, it seems that educators face many barriers with a few of them being but not limited to

  • lack of time
  • lack of energy
  • technological barriers
  • mindset

So why bother with media literacy education at all?

Well, “Media literacy education provides the substantial benefits of traditional
literacy, but in ways that also address technology integration and the
“21st-century skills” of critical thinking and effective communication that are
key to all areas of education” (Schiebe and Rogow, 2012).” Plus media literacy education has been proven to increase attention, retention and self-sufficiency. I do not know about you, but with all the millennial talk surrounding me lately about how millennial’s are not self-sufficient, I find that benefit a huge bonus!

So, how can we incorporate media literacy education without bogging down educators even more?

Addressing Time:

  • adopt media literacy as a pedagogy – Schiebe and Rogow (2012)
  • teach media literacy simultaneously with core content Schiebe and Rogow (2012)

Technological Barriers:

  • collaborate with students, peers and other professionals
  • use “blogs” as “great resources for advice on specific classroom applications” or even youtube (Schiebe and Rogow, 2012).

Mindset Shift:

Understand that “seat time is no longer the only way to have direct contact with
teachers and where technology makes possible synchronous, asynchronous,
face-to-face, virtual, and remote interactions” (Schiebe and Rogow, 2012). To do this, educators can grow outside your biases and habits through professional development trainings and readings. Trainings can be provided within their district so that it is not added time, but of course outside readings and videos are available.


Scheibe, C. and Rogow, F. (2012). Sounds great, but I don’t have time! Getting past the barriers and why it is worth it. The teachers guide to media literacy: Critical thinking in a multimedia world (pp 201-206). Thousand Oaks, CA: Corwin.

Singer, S. (2019, September 29). Teachers are more stressed out than you probably think. Gad Fly on the Wall. Retrieved by

[teacher stressed out] retrieved from


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